Starting off by posting 15-second recipe videos on social media, Wicks grew his brand to become one the most followed fitness accounts on Instagram.
Lean in 15: 15-minute Meals was a best-selling book in 2015, having sold over 900,000 copies. The book contains a “90 Day Plan” with workouts and meals with tailored portions to the individual. In 2016 Wicks began presenting his own television show, The Body Coach, on Britain's Channel 4.
Wicks attended Blenheim High School in Epsom, Surrey and technology college in Epsom. It has been reported that he is of Egyptian heritage on his father's side. He went on to study sports science at St Mary's University in Twickenham.
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